{"product_id":"gubi-greta-grossman-g10-floor-light","title":"G10 Floor Light","description":"\u003cp\u003e\u003cstrong\u003eG10 Floor Light\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003eby \u003ca href=\"http:\/\/twentytwentyone.mom\/designer\/greta-grossman\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eGreta Grossman\u003c\/strong\u003e\u003c\/a\u003e for \u003ca href=\"http:\/\/twentytwentyone.mom\/manufacturer\/gubi\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eGubi\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe Swedish designer Greta M. Grossman emigrated to the US in the 1940s where she played a significant role in defining the aesthetic of mid-century Californian design. An enthusiastic proponent of European modernism, her designs are noted for their lightness of form and elegant lines.\u003c\/p\u003e\n\u003cp\u003eGrossman designed the G10 collection, consisting of a floor and pendant light, in 1950. It was her tenth product for the Swedish manufacturer Bergboms, hence the name.\u003c\/p\u003e\n\u003cp\u003eThe matt black coated aluminium shade has a slightly rough textured surface, contrasting with the polished brass arm to create a sophisticated version of the industrial task light.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Default Title","offer_id":20767926845551,"sku":"GUB-10011923","price":764.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/4966\/8207\/products\/g10-floor-light-4.jpg?v=1644964209","url":"https:\/\/www.twentytwentyone.mom\/products\/gubi-greta-grossman-g10-floor-light","provider":"twentytwentyone","version":"1.0","type":"link"}