{"title":"PICTO","description":"In 1984, Steen Georg Christensen and Erling Andersen founded PICTO to challenge the traditional concept of a watch through their technical, minimalist designs. PICTO's unique approach to timekeeping simplifies the clock face to a dot and a line, taking the seriousness out of timekeeping.\u003cbr\u003e\u003cbr\u003eAs the world's first modern wristwatch manufacturer to display time as a perpetual motion pictogram, PICTO's history and design have made it an iconic watch, inspiring those who want to stand out and defy norms.\u003cbr\u003e\u003cbr\u003eBeyond a mere watch, PICTO is a design accessory and personal statement that continues to stand the test of time, cementing its position as a staple piece of Danish design history.","products":[{"product_id":"picto-watch-yellow-leather-strap","title":"Picto Watch | Yellow Leather Strap","description":"\u003cp\u003e\u003cstrong\u003ePicto Watch | Yellow Leather Strap \u003c\/strong\u003eby \u003ca href=\"https:\/\/www.twentytwentyone.mom\/collections\/manufacturers-picto\" target=\"_blank\"\u003e\u003cb\u003ePICTO\u003c\/b\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eStarted by the Danish duo Steen Georg Christensen and Erling Andersen in 1984, the Picto watch encourages you to take your mind off time-related stress and concentrate on the moment. The Picto watch challenges the traditional understanding of a mechanical watch. Its minimalist design is timeless and great for any occasion as well. \u003c\/p\u003e\n\u003cp\u003eThe minimalist, clean graphics on the watch allows it to provide a picture of time like no other watch. It is also the world’s first wristwatch that displays the time as a pictogram – or an icon of the time in perpetual motion.\u003c\/p\u003e\n\u003cp\u003eThe watch indicates the hours by a dot on the rotating dial, while the minutes are indicated by a conventional hand.\u003c\/p\u003e","brand":"Picto","offers":[{"title":"Default Title","offer_id":40921312133231,"sku":"PICTO-34052-6114S","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/4966\/8207\/products\/twentytwentyone-picto-6114S-grey-dial-yellow-silicon-strap-watch-1.jpg?v=1676654752"},{"product_id":"picto-watch-grey-leather-strap","title":"Picto Watch | Grey Leather Strap","description":"\u003cp\u003e\u003cstrong\u003ePicto Watch | Grey Leather Strap\u003c\/strong\u003e by \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.twentytwentyone.mom\/collections\/manufacturers-picto\" target=\"_blank\"\u003ePICTO\u003c\/a\u003e.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eFounded in 1984 by Steen Georg Christensen and Erling Andersen, the Picto watch encourages you to take your mind off time-related stress and concentrate on the moment. The minimalist watch challenges traditional mechanical watch concepts with its timeless design, displaying time as a perpetual-motion pictogram—the first of its kind on a wristwatch. The rotating dial showcases hours through a dot, while minutes are indicated by a conventional hand.\u003c\/p\u003e\n\u003cp\u003eThe combination of a mustard dial and grey leather strap is subtle and striking, making it suitable for everyday wear while adding a stylish touch to your outfit.\u003c\/p\u003e","brand":"Picto","offers":[{"title":"Default Title","offer_id":53622030631292,"sku":"PICTO-43354-6220S","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/4966\/8207\/files\/picto-watch-mustard-grey-leather-1.jpg?v=1731428505"},{"product_id":"picto-watch-brown-leather-strap","title":"Picto Watch | Brown Leather Strap","description":"\u003cp\u003e\u003cstrong\u003ePicto Watch | Brown Leather Strap\u003c\/strong\u003e by \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.twentytwentyone.mom\/collections\/manufacturers-picto\" target=\"_blank\"\u003ePICTO\u003c\/a\u003e.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eFounded in 1984 by Steen Georg Christensen and Erling Andersen, the Picto watch presents time in a minimalist form, encouraging wearers to relieve the pressure of traditional timekeeping. This timeless Danish design challenges conventional mechanical watch designs by displaying time as a perpetual-motion pictogram, making it the first of its kind on a wristwatch.\u003c\/p\u003e\n\u003cp\u003eThis watch features a timeless brown leather strap, playfully complemented by a dusty blue watch face. The design includes a rotating dial that shows the hours through a dot, while minutes are indicated by a conventional hand.\u003c\/p\u003e","brand":"Picto","offers":[{"title":"Default Title","offer_id":53622030958972,"sku":"PICTO-43376-4720MG","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/4966\/8207\/files\/picto-watch-dusty-blue-brown-leather-2.jpg?v=1731428518"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/4966\/8207\/collections\/twentytwentyone-manufacturers-picto-watch-silicone-strap.jpg?v=1681290204","url":"https:\/\/www.twentytwentyone.mom\/collections\/manufacturers-picto.oembed","provider":"twentytwentyone","version":"1.0","type":"link"}